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Today the majority of people look to access websites from the desktop as well as mobile devices. Both the platforms have subsequently a high number of users but in recent years mobile devices have started to see huge growth in mobile visitors. That is the reason why it’s essential for a business to optimize its mobile website for a better user experience.
One primary reason why every website should look into measuring their website UX is because when you offer an unoptimized website UX then there are high chances that users will look for the same product elsewhere. In the same way, if your website is failing to offer a satisfying experience then users will not show interest in exploring your website which will make it hard for your business to accomplish the desired goal.
The website accessibility has a great impact on the user experience (UX) you are trying to create and offer to your prospects. Web accessibility is more about offering access to web pages and the content inside them to anyone and everyone regardless of the impairment users have. That is the reason why it’s said web accessibility and user experience (UX) go hand in hand. If a website is failing to offer optimized web accessibility then it can directly affect the website user experience (UX).
If you are running an ecommerce website or planning to create one then you must be looking to make your product and business reach the maximum audience with a goal to drive more ROI. Today many online stores fail to drive traffic and conversion not because their SEO strategy is not effective and result-driven. But the design and interface become the primary reason behind the low conversion and revenue. If your ecommerce UI is not simple, intuitive, and efficient then users will find it difficul