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Stories Fashion 7 Popular Fashion Affiliate Programs

Fashion affiliate programs provide bloggers and influencers a way to earn money from their content by promoting the brands they love. These programs generally pay commissions for sales through special affiliate links. Here are seven well-established fashion affiliate programs that stand out in 2025.

Nordstrom

Commission: Up to 10% per sale

Cookie Duration: 7 days

Nordstrom is a premier specialty retailer of clothing, accessories, and shoes. The commission on their affiliate program is enticing with a competitive rate (up to 10%). Affiliates are provided with a range of marketing tools and special offers, making conversion more convenient. However, their 7-day cookie duration provides a small window of time for potential buyers to purchase after they have clicked an affiliate link.  

Urban Outfitters

Commission: 5% per sale

Cookie Duration: 24 hours

Urban Outfitters caters to a younger audience with its popular apparel and lifestyle products. Affiliates are provided access to weekly newsletters containing special offers and different promotional tools they can use for their marketing efforts. 

Organic Basics

Commission: 10% - 15% per sale

Cookie Duration: 30 days

Organic Basics specializes in clothes made from naturally sustainable and eco-friendly materials. They have a solid affiliate program boasting a 10-15% commission and a 30-day cookie duration, which makes their affiliate program one of the best in fashion. Affiliates can also pass discount codes to their audience and receive products for free in return for a review, which is a good fit with how sustainable fashion is a growing market.

PrettyLittleThing

Commission: Up to 10% per sale

Cookie Duration: 30 days

PrettyLittleThing is a UK-based website that stocks an enormous number of trendy, budget women's clothes. Affiliates earn up to 10% in sales commission and have a 30-day cookie. Product feeds are updated regularly to help affiliates stay up-to-date on the latest styles, and there are also a number of tracking tools to help affiliates optimize their performance.

Crocs

Commission: 6% per sale  

Cookie Duration: 30 days  

Crocs is known for its comfortable shoes that appeal to a broad market. Their program offers 6% commission and a 30-day cookie duration. Marketers will receive special links, banners, marketing materials, and sales statistics to see how they are performing and optimize their efforts accordingly. 

TOMS

Commission: 5% per sale

Cookie Duration: 30 days

TOMS prides itself on being a socially responsible company with its famous "One for One" model, donating a pair of shoes for every pair sold. They provide a 5% commission on sales and a 30-day cookie duration for all sales made through your affiliate link. Affiliates get promotional materials to advertise TOMS. This program is especially attractive for anyone that wants to sell a product related to a clearly defined social purpose, allowing for an easier connection with audiences that value choosing the ethical route in their buying behaviors. 

Lululemon

Commission: Up to 10% per sale

Cookie Duration: 30 days

Lululemon is an athletic wear company that specializes in high-quality yoga and exercise clothing. They have an affiliate program with up to 10% and a 30-day cookie. Affiliates are provided with exclusive offers and a wide range of marketing tools, from sign banners to product feeds. Ideal for those who exercise enthusiastically or are lifestyle bloggers and have an audience interested in fashionable activewear.

There you have it, seven fashion affiliate programs for content creators who want to monetize their channels while featuring products they care about. The diversity among the programs allows affiliates to select the one most appropriate for their audience and channel strategy.

If you are new to affiliate program and you are not sure about its legitimacy, read the post Is Affiliate Marketing Legit? to clarify your doubts.