New frontiers could be unlocked in various ways to raise the bar in certain quarters. One way to gain ascendance is through partnerships or collaborations. While a host of partnerships can be struck with non-profits, our attention today sways towards the fashion industry.
It is good to know that some fashion brands have committed to advancing charitable causes in different ways. These brands are worth patronizing, especially for fashion lovers who want to show kindness to the needy or vulnerable ones. Plus, your patronage could motivate them to continue partnering with charitable organizations.
So, without further ado, we present to you these eight (8) fashion and non-profit brand collaborations:
FabFitFun And UNICEF
FabFitFun is a fashion brand that produces lifestyle, fitness, and beauty products. It, however, took a course outside its (comfort) zone to give disadvantaged children another reason to smile. This is highlighted by the brand's partnership with the United Nations Children's Fund (UNICEF), which aims to provide classroom supplies to this group of children.
The FabFitFun Box – loaded with a variety of lifestyle products – was created to this effect. Hence, every purchase of the box increases the chances of making a significant impact on the lives of more disadvantaged children. There was also room for willing donors to contribute a specific amount of money they were comfortable with.
LIVARI And Cool Effect
Livari is a US-based women's wear brand that is devoted to promoting the creation of an eco-friendly space. This brand is described as a 'zero-waste label', a tag that could be traced to the intentionality behind reducing carbon footprint. One can safely conclude that this commitment led to its partnership with Cool Effect.
By the way, Cool Effect is a crowdfunding platform that was specifically created to aid carbon reduction schemes. And for this particular collaboration, LIVARI produced a t-shirt named "Backbone". It was done in support in a bid to support a project – called 'Productive Poo' – aimed at converting cow dung to clean, usable energy. 15% of every purchase [of the Backbone tee] goes into the project – which was done in India.
Sunspel And Stump Up For Trees
The importance of planting trees cannot be undermined when one considers the environment's health. Sunspel appears to know this as it partnered with Stump Up for Trees, a project initiated with the objective of planting one million trees in the South of Wales.
In lending to this cause, Sunspel, an apparel-producing brand, created the Lambswool jumper. So, for every purchase of this jumper, the company remits 10% to Stump Up for Trees.
MERSEA And Water.org
MERSEA and Water.org came together to address the issue bordering on sanitation and clean water. Water.org, as it were, was created to employ inventive solutions to ensure that people have access to safe, clean water within a healthy environment. In heralding the cause for safe drinkable water, MERSEA created a product collection named “Sea Change”.
The collection includes candles, room spray, diffusers, hand soap, etc., made mainly from natural ingredients. For every Sea Change product purchased, one person will be able to get clean water for two years due to this collaboration – this is as communicated on MERSEA website.
ASAI And The Multiple Collaborations
ASAI is a London-based fashion brand that is into the production of stylish dresses. The brand is highly devoted to supporting non-profits across various lines. For instance, it distributed the entire profit from selling its "Hot Wok" dress among The Voice of Domestic Workers, Black Lives Matter and Solace Women's Aid.
But that’s not all; the brand has also donated funds to projects such as Black Minds, Doctors Without Borders, etc. For all its efforts, the brand is presently getting a huge following, with celebs such as Rihanna, etc., donning the dress.
Lutz Morris And Every Mother Counts
Lutz Morris is a German-based brand that produces fashion accessories of different kinds. Its partnership with Every Mother Counts is intended to aid in reducing maternal mortality rate during childbirth or pregnancy – without overlooking the safe delivery of the child.
The project is a global one, and Lutz Morris has decided to donate US$10 from the sales of every bag to Every Mother Counts’ cause. This could register as a partnership inspired by the desire to preserve generations.
Bella Freud And The Prince’s Trust
Here is a partnership aimed at promoting women's empowerment. Though The Prince’s Trust is a UK-based non-profit that caters to the welfare of youths between 16 – 30 years, the collaboration with Bella Freud is hinged on the ChangeAGirlsLife campaign.
The Prince’s Trust embarked on this campaign to raise funds for the empowerment of young women – especially those vulnerable or disadvantaged. In response to this, Bella Freud created the "She Said" tee and jumper. 40% of the sales of each item is remitted to ChangeAGirlsLife's project.
Madewell And Surfrider Foundation
This collaboration between Madewell and Surfrider Foundation was informed by the need to protect coastlines and beaches across the globe. Ultimately, it also raises or creates awareness about these zones' potential dangers.
Both parties have lent to the cause of preserving the integrity of the coastlines in different ways. For one, Madewell rolled out a five-piece collection – a limited edition, by the way – to herald this collaboration. The piece included two tees, tagged "Mother Nature", as it is wholly made from recycled cotton. This somewhat drove home the point of carbon footprint reduction.
The fashion brand included two stylish top-bar sunglasses and a straw tote to complete the collection. On the other hand, Surfrider Foundation led a team of Madewell employees to do some clean-up along Venice Beach and Rockaway Beach in Southern California and New York, respectively.
There are several needs in the world, and making it a better place for all isn't a one-person endeavor. The fashion brands you have read about understand this and are contributing in the 'little ways' they can. But you are not left out of the equation – though you may not be producing any fashion item – as you can consider patronizing one or more fashion goods dedicated to supporting non-profits.