In past times, it was considerably more challenging to learn new makeup techniques or discover helpful skincare advice. These days, all it takes to find what you're looking for is a fast search on the biggest video-sharing platform in the world.
It is important to know who to approach for beauty advice, you also need to be able to trust that person's opinion. You may learn more about a particular issue by watching and listening to the most outstanding beauty professionals in the industry. There's a solid reason why the featured makeup influencers have amassed so many followers: they are that excellent.
Let's check out the most popular YouTube makeup artists.
1. Huda Beauty
Huda Kattan has over 4 million subscribers on YouTube and over 49 million followers on Instagram, making her a beauty expert with global renown. She released her first brand of cosmetics, Huda Beauty, in 2013 to widespread acclaim.
Who is the best makeup artist YouTuber? The Iraqi-American beauty guru's YouTube channel features videos on beauty hacks and DIY makeup instructions. The cosmetic makeup Influencer Rich List for 2021 rated Huda first, and Time Magazine has profiled her.
2. Mindy McKnight
After her 2015 video "The Power Makeup" went viral, a Dutch beauty expert became an internet sensation throughout the globe. More than 820 million people have seen content on the Nikkie Tutorials channel on YouTube. The most significant thing is that Nikki's channel's rapid growth is anticipated to continue for the foreseeable future.
Mindy McKnight’s videos can be so captivating it’s easy to get lost in the moment and forget about taking notes. That’s why having a call recorder for an iPhone handy can come in so conveniently! With a call recorder app, you can record your calls and focus on enjoying the video without worrying about missing any vital information. It is the best call-recording app, and it is free to download. So, next time you’re watching one of Mindy’s videos, try setting up a call recorder so you can record calls while watching videos.
Jager, in contrast to many of her other YouTube beauty experts, is a professional youtube makeup artist who often includes the commissioned work in the videos she uploads to her channel.
3. Sam and Nic Chapman
Sam and Nic Chapman were well-known YouTube makeup artists who had collaborated with MAC and other industry giants—using YouTube to showcase their talent.
The sisters are often credited for initiating the shift from makeup artists to makeup influencers. This development has had far-reaching effects on influencer marketing and the beauty industry.
Sara portrays herself as "just a typical girl that likes all things female related." She shares videos on her channel on DIY, comedy, nail art, and all things beauty products. Who is the most followed beauty YouTuber? The beauty guru has amassed over 10M subscribers and more than 2 billion video views on YouTube since joining in 2012.
Although she lives in Norway, the attractive blonde frequently travels and updates her followers on her experiences. She is most recognized for her adorable and vibrant nail art tutorials.
Weylie Hoang uploads videos on hair, makeup, and life. Regular listeners are millions, and they all want to hear what Weylie says. Weylie joined Pixi Cosmetics to create a line of eyeshadow palettes in 2018.
6. Jaclyn Hill
After gaining experience as a makeup artist at MAC and on her own, Jaclyn Hill chose to share her knowledge with the world through the internet.
In the wake of her meteoric rise to fame as a social media influencer and makeup YouTuber, Jaclyn has collaborated with several A-listers and created her cosmetics line under the name Jaclyn Hill Cosmetics.
7. Chloe Morello
YouTube makeup artist Chloe Morello has over 2.6 million followers and is from Australia. Her successful Pixi collaboration with Dulce Candy and Weylie Hoang has already been discussed. Practical advice on improving your appearance for every event may be found on her channel. Chloe is also good enough to engage us by occasionally poke fun at herself and the cosmetics business.
8. Marzia Bisognin
CutiePieMarzia, aka Marzia, creates films on various themes, including books, movies, vlogs, and cosmetics. Since 2011, the Italian YouTube sensation has been in a relationship with Felix Kjellberg, better known as PewDiePie, a youtuber with the most subscribers.
Marzia's channel has 7.5 million members and over half a billion views, even though her partner is more well-known than her.
9. Bethany Mota
Bethany Mota's channel is diverse, from travel guides to fashion advice. She is on the verge of surpassing 1 billion cumulative views, and her devoted audience, sometimes known as motivators, has risen to almost 10 million subscribers.
She has been experimenting with humor more, yet she continues to upload her regular makeup tutorials and provide beauty advice.
At first, Shannon Harris watched other makeup YouTubers to get ideas for her channel, which she named Shaaanxo. Shannon now has over 3.1 million followers as a YouTube makeup artist, and her videos have amassed over 400 million views.
Shannon has worked with makeup companies such as Clinique and Smashbox before. In addition, Shannon is the CEO of xoBeauty, a brand of cruelty-free cosmetics she created.